Building A Win-Win Attitude

. . Ponder Win-Win Attitudes


The 7 Habits of Highly Effective People is an all time classic that lays out the nuts and bolts of a Win-Win Attitude.

Habit 4 discusses the power of a Win-Win Attitude. Covey says that thinking Win-Win isn’t about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration.

Further, he tells us that most of us learn to base our self-worth on comparisons and competition. We think about succeeding in terms of someone else failing—that is, if I win, you lose; or if you win, I lose.

Life becomes a zero-sum game. There is only so much pie to go around, and if you get a bigger piece, there is less for me; it’s not fair, and I’m going to make sure you don’t get anymore. To some degree, it’s hard to not get pulled into  the game, but how much fun is it?

Win-Win sees life as a cooperative venture, not a competitive one. Win-Win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win-Win means agreements or solutions are mutually beneficial and satisfying. When we both get to eat the pie, it tastes pretty darn good!

Grow a Win-Win Mindset

Steven Covey defines Win-Win as a frame of mind that approaches conflicts with a Win-Win Attitude and possesses three vital character traits:

1.  Integrity. Integrity means treating everyone by the same set of principles. Conforming reality to our words – keeping promises and fulfilling expectations. Being loyal even to those who are not present.

2.  Maturity. Maturity is the balance between courage and consideration. Expressing feelings and convictions with courage balanced with consideration for the feelings convictions of another person requires maturity, particularly if the issue is very important to both parties.

3.  An Abundance Mentality. An abundance mentality flows from a deep inner sense of personal worth and security. It is a paradigm that states that this is a world of plenty and that there is enough for everybody. It results in the sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives and creativity.


  • Life is about relationships. Relationships are not about winning or losing. Concerning the relationship, if one wins or loses, the other wins or loses.
  • When I approach family, friends and business relationships with a cooperative instead of a competitive Attitude, things run much smoother. The miracle is in changing from thinking it’s all about “ME” to thinking it’s all about “WE”.

To hire Al to share his humor and motivation at your event, or to participate in his seminar, fill out our contact  questionnaire. He’ll customize any of these  topics for your event. His book No Limits can be obtained separately or  in bulk as part of a package deal.





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Winners Don't Quit Association
12515 NE 145th Pl D-130 KirklandWA98034 USA 
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